The definition of affiliate marketing is “using your own website as a marketing tool to generate traffic or sales for an online retailer, who in turn pays commissions for each agreed action or sale that you achieve.”
To successfully earn these commissions, you need to receive a significant stream of good quality traffic to your website in the first place, which means getting the right affiliate marketing traffic building strategies in place.
The most successful traffic generating websites take an umbrella approach to affiliate traffic generation, incorporating a range of different elements to maximize potential visitors, test out new markets, and continually analyze and adapt to find out what works and what is failing.
The core factors of success when it comes to website traffic generation for affiliates include:
• Ensuring that your website is properly coded so that it is not penalized by search engines.
• Getting the website itself submitted to search engines and properly listed so that it can be found by your prospects.
• Incorporating the appropriate keywords, titles, meta tags and image alt tags into your content naturally and organically without spamming, as the overuse of keywords can actually lead to your website being penalized and not rewarded!
• Identifying external platforms to promote the website, targeting the appropriate demographics.
• Making full use of social media to target potential visitors where they hang out, and using a range of approaches as appropriate to each individual platform to appeal to your audience in the way that they want to be reached.
• Investigating opportunities for paid ads and promotions on search engines, social media platforms, and authority websites, and investing in paid adverts that will generate enough viable traffic to provide a good return for your outlay.
• Knowing when and where to place convincing calls to action within your website and on external platforms, in order to make it easy for the visitors produced from your traffic to click through to your affiliate partner without feeling that they are falling victim to a hard sell.
• Keeping your content fresh, interesting and appropriate to your audience and offering incentives such as new content, offers, and promotions regularly to keep your visitors checking back once they have found you.
• Inviting feedback and interacting with your visitors and potential visitors to find out what they want, in order to meet their needs.
• Checking out what the competition is doing and what is and is not working for them, and emulating the most successful models in terms of keywords, content type, and approach.
• Getting a good, comprehensive analytics programme in place to monitor your success and identify any weak area.
Every affiliate website will, of course, have their own angle and approach, and the most successful affiliates can identify weaknesses in their competitors and target the market that they are missing, as well as continually seeking to improve and source new streams of traffic-even when the website is performing really well.
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