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The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO – search engine optimization.

Every business wants to show up on the top of search results when consumers are searching for product or service that they sell. Every single day millions of people turn to Google, Bing, Yahoo, and other search engines to help them find what they are looking for.

People use search engines to get more information about the products or services that they are interested in purchasing, as well as the businesses that they are interested in purchasing from. Consumers will turn to search engines before doing business with a large national company, and they will also utilize search engines when planning to make local purchases as well.

Reaching the top of the search results takes a lot of hard work and a solid SEO strategy. When done correctly, search engine optimization can help your business attract more leads and sales, which results in more revenue.

If you are not making an effort to improve your organic search engine ranking positions you are missing opportunities on a daily basis. Here are five basic tips to help improve your organic rankings.

1. Identify Your Target Keywords

Your keyword research will determine whether or not your search optimization effort will be a success or a failure. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send useless traffic to the website.

It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”

Identify and target a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

Collect More Keyword Ideas With Keyword Planner

If you want to expand the reach of your product in Google Search, you need to identify almost every possible combination of keywords people use to search for your products. You can then optimize your website for those keywords to attract more organic visitors to your site.

Google Keyword Planner is the best keyword research tool that helps you to get potential keyword ideas. To expand keyword ideas that you want to rank for, copy your existing keywords from your Queries report into Google Keyword Planner and find new keywords that are closely related to your existing ones.

Don’t be afraid to filter out keywords that don’t meet a certain search volume threshold. This way, you can focus on a limited amount of keywords that matter to your business.

2. Get Your On-Page Optimization Perfect

There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).

Instead of repeating the steps to optimizing your on-page factors, we will point you to a detailed explanation and guide that you can read to see what you need to do to get your on-page optimization perfect. Check out our definitive on-page optimization service to learn more.

3. Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

  • Title Metadata
    Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
  • Description Metadata
    Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
  • Keyword Metadata
    Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
  • Use alt tagsAlways describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

4. Develop Your Content Strategy

You should have a blog on your website. This allows you to constantly add new content to your website. The search engines love websites that are constantly updated with fresh content. In their eyes a website that is constantly updated provides more value to the end user.

Every new blog post that you publish gives you an opportunity to spread it through social media, which helps to drive more traffic back to your site. Use your blog as a way to connect with your audience. Your blog isn’t a place to just post overly promotional posts. This is an opportunity to address possible concerns or even common questions related to your service or product. If you are worried about coming up with enough content ideas to publish blog posts on a regular basis then check out these resources:

5. Attract High Quality Links

Links to your site still (and will continue to) play an important role in SEO. While the wrong approach and the wrong links can get your website penalized, the right high quality links can help you reach the top of the organic search results.

If you (or your SEO agency) are using spammy SEO strategies it is time to stop before it is too late. Google’s is constantly rolling out algorithm updates and refreshes in an attempt to clean up their search results and keep spam from ranking.

Guest blogging and infographic distribution are great ways to attract high quality links. Do not focus on the total number of links. Spend your time focused on quality links, from websites that are highly relevant to your business. If any SEO company tells you that they can rank your website virtually overnight you need to turn around and run away…fast. Google will continue to refresh their Panda, Penguin, and Hummingbird updates, so make sure that you are focusing on quality rather than quantity.

6. Monitor Performance & Continue to Optimize Your SEO Efforts

You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website‘s performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.

Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings. Many businesses think that they can slow down these efforts once they reach the top, but easing up on your SEO strategy will see your competition take over the top position if you are not continually improving your search engine optimization effort.

  • Use internal links. Once you’ve built up a decent back catalogue of content you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings. Don’t, however, overuse internal links; too many and it starts to look like spam.
  • Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
  • Blow your own trumpet. You can also link to your content yourself, on your own personal blog, Facebook, Twitter, LinkedIn, StumbleUpon etc – no spamming, mind.
  • Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
  • Exploit metrics. Use something like Google Analytics to track visitors to your site and blog. Being able to see where they come from and what keywords they searched for allows you to fine-tune your content.

 

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Best Internet Marketing Tips and Tricks
Best Proven Tips and Tricks to Improve Organic Search Rankings
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Best Proven Tips and Tricks to Improve Organic Search Rankings
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Check the best ways to get more visits from search engines. Buy targeted traffic that converts. Increase your website traffic today with our range of affordable traffic services. Get targeted website traffic today!
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KBI Marketing
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