Stay One Step Ahead of Your Competition
Driving more traffic to your website can be tough. Your content is meant to be read, shared and to bring ROI! If you think you have set up everything you could but your traffic is still not growing, then there are definitely some points of improvement in your strategy.
There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 30 of them, including several ways to boost site traffic for FREE.
1. Focus on the long-tail
As a newbie, it can be difficult to compete against popular keywords, as leaders of your field must have already worked on them. It is really more qualitative to write a lot of articles on a very specific segment than trying to position yourself on very common ones. It will bring you qualitative prospects and will place you as an expert on a specific domain. Moreover, developing long-tail keywords often convert better. You can use KeywordTool to choose the best keywords.
2. Optimize your articles
It can be redundant, but optimizing your articles is something you must not forget! There is three steps to respect: enter your meta title, and your description in the most relevant way.
3. Favor link building
Link building is the key for a good off-page SEO. It consists in asking sources you trust and that related to your topic to embed hyperlinks back to your pages. The more trustable and qualitative is your source, the more page rank you will gain! But do not try to fool Google. Fake link building is highly penalized!
4. Produce highly valuable content
The more qualitative your content is, the more trustable your website will be. And your visitors will come back read your next article! If you are a company, create a blog related to your business to publish valuable content.
Moreover, fresh and qualitative posts are rewarded by Google. If you are publishing frequently articles on your website, your ranking will go better. Good quality articles will also be more likely to be shared on social networks. And this is pretty linked to how compelling your headline is.
5. Include URL in your signatures
It is simple but efficient. Try to include your URL blog posts in every signatures you are using. In your professional emails, in the comments you post on other website articles, on forums, etc. People are always curious about who is talking to them and this represents a good free way to get traffic to your website.
6. Find contributors and be one
Expert opinion is trustworthy. Convince experts to contribute to your articles and you will be surprised how your traffic will increase. Indeed, it will bring to your website a whole extra community who will get familiar with your brand. Experts are also the best persons to write highly specialized content likely to interest your existing visitors.
At the same time, offer your expertise to well-known websites. If you are writing for an authority website, it will not only drive traffic to your site but it will also establish yourself as an expert in your domain.
7. Start a forum
An active place where visitors can ask questions is a great opportunity. It feeds your long-tail keywords with queries you might have not thought about. It is also great to avoid high bounce rate since it increases time-on-site and has the double advantage to grow your community.
8. Use all the benefits of social media
When you are talking about an influencer in your posts, do not forget to mention them with the @ on Twitter. And no need to say that Twitter is the best way to share your content and build a community of experts.
Use every options Facebook is giving you: insert your links back to your site in the About page, in the photo descriptions, in comments when it is relevant and above all share your content!
The first video social network, Youtube, drives the most engaged traffic audience, so if you have video contents, be sure to include your websites links in the video and the description.
Also, become a member of a LinkedIn group and offer tips to your community and drive traffic to your website.
9. Bookmark your content
Social bookmarking is a great tool to gain free traffic. Sites as Digg, Delicious or Reddit can bring a lot of traffic if you are respecting some basic rules. This article from Webconfs gives all the tips you need to optimize your article for bookmarking.
10. Offer a free service or product
Visitors are always more likely to visit your website if you offer something free. Valuable content is great to drive traffic but giving people the opportunity to try something for free gives you a powerful advantage. When your offer meets success then your prospect will come back or visit your other website pages.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
12. Get Social
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.
13. Mix It Up
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
14. Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
15. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
16. Target Long-Tail Keywords
Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
17. Start Guest Blogging
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
18. Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
19. Go After Referral Traffic
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
20. Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
21. Implement Schema Microdata
Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
22. Link Internally
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
23. Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
24. Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
25. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
26. Examine Your Analytics Data
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
27. Get Active on Social Media
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
28. Submit Your Content to Aggregator Sites
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
29. Incorporate Video into Your Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
30. Research the Competition
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
The challenge is to get visitors to come to your website for the first time so that they can discover the treasure of knowledge and information. How do you do that? A fantastic website is surely not very fantastic if no one visits it. Here are a few examples to help you get started and a visual of different channels you should consider to utilize when driving traffic to your website:
Search engine optimization (SEO) is an art and science in itself. In essence, it aims to get a website appear as high up as possible among search engine results and drive website traffic. The better your site ranks, the more traffic you will drive.
Pay per click (PPC) enables you to increase traffic to your website for a fixed price per visitor attracted. The world of PPC starts with Google AdWords, the most common form of PPC, where you place a bid on search words and pay Google a fixed amount once a visitor clicks on your ad and arrives at your website.
Putting ads on Facebook or taking advantage of LinkedIn Ads can also help you drive a large amount of traffic to your website if managed properly.
Crucial in today’s world – social media. You can’t afford to overlook social media as buyers increasingly use this channel to access information about goods and services. Blogs, Facebook pages, Youtube or Twitter accounts; they’re all easy ways to communicate, interact and present offers to interested audience members and in such way – drive traffic.
These are just some of the strategies and channels you should consider for driving traffic to your website.
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