Traffic Creates Sales, and SEO Creates Traffic

On a very fundamental level, it could be stated with confidence that the more targeted potential consumers visit your website, the greater the odds that one (or several) of them will become paying customers. The numbers don’t lie: according to a recent reported issued by the Monetate Ecommerce Quarterly, conversion rates as recent as Q3 2016 were approximately 2.50%. Essentially, for every 100 customers visiting your website, two to three are moving towards a sale.
Google now factors in a host of parameters as part of their search engine ranking methodology which are a complete departure from the earliest iterations of SEO. The presence of a mobile-friendly website, for example, dramatically improves search engine rankings, while those business owners who have not yet adapted their websites to accommodate mobile devices and tablets can expect a noticeable drop in page ranking.
Likewise, websites which take abnormally long amounts of time to load are dropping in search results lists in favor of those which are capable of loading quickly. Both the mobile-friendly parameter and page load time are strong evidence that the customer’s overall visiting experience remains a high priority for search engine providers.

For most businesses, a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the best return on investment. But why, exactly, are SEO and PPC important for e-commerce?  Let’s take a look:

What is Search Engine Optimization?

SEO is the process of organically improving the rankings of your website in search engines such as Google, Bing, and Yahoo. Search engines look at a very wide range of constantly evolving factors when deciding which websites to rank, such as:

  • Your content being original, high quality, and relevant to a topic.
  • Your site having healthy backlinks and buzz on other relevant sites, suggesting that it’s important.
  • Your site being well built and following technical standards to enhance the user experience, as well as the abilities of search engines to review your site.

Why is SEO Important For Your Brand?

Why SEO? With the digital revolution in full swing, consumers turn to search engines like Google to help them through the shopping process. Being on the first page of results for your goods and services allows shoppers to connect with you when they’re actively looking to shop. As opposed to more traditional marketing, like TV, Radio, Billboards, and Print Media, you’re connecting with them when they’re sitting down to shop; these are considered hot leads.

Why doesn’t everyone focus on SEO? Because search engine optimization campaigns are not about instant gratification. It’s rare that you can move your rankings in the search engines from obscurity to the top of the results very quickly. SEO is a time-consuming and resource-intensive process, and so not all businesses are prepared to invest into it, even though for many it can produce the very best return on investment in the long run.

What Is Pay-Per-Click Marketing?

Programs like Google AdWords, Bing Ads, AdRoll, SteelHouse, Facebook Ads, and others, offer ways for merchants to promote their websites quickly and obtain a wealth of data that can be used to make campaigns more cost effective at generating sales.

These platforms offer a wide range of conversion opportunities, such as:

  • Shopping Ads – Showing your products in search results on sites like Google and Bing.
  • Text Ads – Running text-based ads in search engine results, email browsers, and other placements.
  • Display Ads – Serving banner advertisements on other relevant sites, like Blogs and News sites.
  • Re-Marketing Ads – Displaying ads on other websites, especially banner ads, for people that have been to your website or taken a similar positive action.
  • Video Ads – On sites like YouTube, you can show your own video commercials, have ads next to videos, and take similar actions to connect shoppers to your website.
  • Social Media Ads – Using the very advanced demographic and interest targeting of platforms like Facebook and Instagram, you can get your ads in front of the right audience.

Why PPC Is Important For Your Brand

Why PPC? You can launch a campaign relatively quickly, measure the success of various keywords and targets, and build winning campaigns faster than you can with SEO. You’re also getting in front of a different audience. Keep in mind that some shoppers are more likely to interact with Ads, and others are more likely to look at organic search results. One traffic source doesn’t necessarily replace the other.

Why doesn’t everyone focus on PPC? Simply stated, you’re always paying for clicks. The day that you stop paying to run ads, you stop getting new traffic. While PPC may help you to earn long-term customers and referrals by growing your customer list in general, in the long run, it’s often cheaper to get traffic through SEO rather than PPC.

Additionally, since PPC is typically priced in an auction style system, many very competitive industries can lead to expensive ads thanks to bidding wars between rival businesses. Depending on your average profits from an order, or a customer over the lifetime of their relationship with your business, PPC may or may not make sense.

SEO and PPC work well together!

Organic rankings in search engines, and running ads in unique places like Instagram, have a unique value and don’t negate each other. At the end of the day, it’s all about driving targeted shoppers to your store. Businesses of scale that have marketing budgets for both will typically focus on both among other campaigns.

Final Thoughts …

Whether or not you have begun the process of optimizing your website, it is essential that you understand why such changes are necessary rather than simply following the status quo. It is a unique indicator of the somewhat opaque nature of digital marketing that an astonishing number of business owners confess to investing in online promotion tools and strategies without even coming close to understanding how these systems truly function.
Search engine optimization has gained a reputation for being somewhat murky, due in large part to the rapid evolution of the SEO algorithms and, thus, the demand placed on consumers, but also due to the fact that most business leaders simply cannot find an honest, no-nonsense description of how optimization can boost your bottom line.
It is essential to approach search engine optimization in as methodical a fashion as you would any traditional form of advertising. Identifying the myriad of parameters which can contribute immensely to search engine rankings is the first step towards solidifying an effective and worthwhile SEO strategy.
Analyzing both the fine technical details of your website as well as creating a more holistic overview of user experience may shed light on aspect of page design which, while not necessarily an SEO infraction, could benefit from being improved nonetheless.
The important thing is that you have information people are looking for on your site. If there is anything that you need to make sure of, it’s that your website is always putting up the kind of SEO-friendly content that will keep you in the eye of the online public.
As a final thought to consider, it is also worthwhile to mention that search engine optimization remains significantly more affordable than a bulk of the digital advertising schemes in existence today.

When you can increase the quality of the website traffic and visits to your site, you are also increasing your conversion numbers and this in turn decreases the number of new website visitors you need to maintain your business goals. Keeping in mind, it is not always about the total number of visitors, but how interested and ready to buy they are. The further your website visitors are in your sales funnel, the more interested they are in your solution or product, the greater chance you have to increase conversion.

The other big piece of the website traffic equation is your ability to capture the targeted website traffic and convert them into customers, which opens more opportunity for your business to succeed. If you are ready to capture your current website traffic as well as increase your qualified opportunities, then inbound marketing could be just what your business needs!

Depending on the kind of service provider you choose, targeted website traffic may be guaranteed or not. Don’t confuse traffic with the concept of sales; the point of these service providers is to increase the number of visitors you get, but there is no way to force them to conduct business on your site. This is an important consideration in determining whether purchasing website traffic is right for your needs, especially if you’re using your website to conduct business.

Buying targeted website traffic is not right for everyone’s needs, so it’s important that they are considered before you invest your money in a service that may or may not work out for your best interests.

In case you are a website owner, then you are probably aware of the fact that website traffic is crucial for the success of your website. It doesn’t matter how good your website looks like and what kind of information you have in case there is no one to check the content. Website traffic usually comes from external links from other websites, search engines, and social media. However, the fact is that you can get website traffic from other places and in other ways. For instance, in the recent period, more and more website owners are interested in buying website traffic.

In order to feel this benefit, you will have to opt for website traffic providers that promise to deliver targeted traffic. Keep in mind that it is the best option to have visitors that are genuinely interested in the content you are offering. Building a successful website means finding a way to lower so-called bounce rates and with targeted website traffic you can achieve this goal and make your website more relevant in the eyes of popular search engines.

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It sounds easy, but did you know that there are now more websites online than there are people in the world? It’s true! That’s billions of sites jostling for position and fighting for the attention of Internet users. With so much competition out there, it can be tough to get your site noticed.

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Our only business is internet marketing and website promotion, and we’ve been doing it for years, building a long list of happy customers. Leave everything to us and we promise to improve your search engine position, increase daily free traffic to your site, and positively impact your sales—and your satisfaction is always 100 percent guaranteed.

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An estimated 90 percent of all Internet users rely on search engine results to help them find products and services. If you run an online business, search engine submission is the proven best way to expose your site to potential customers and generate free website traffic.

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After purchasing at least one of our services, we will submit your site to over 500,000 search engines, ad networks, directories, links pages, online malls, and other high volume sites—at no additional cost! We work with some of the biggest names in the business including Google, Yahoo!, Bing, Windows LiveSearch, Dogpile, AOL and more to bring your website the free traffic that you need. Your site can appear as soon as 24 hours after your order is processed!

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