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Sure you’re getting traffic, but where are the conversions? You thought this website was going to make you money and all you’re seeing are bounce rates hovering around 80 percent with nothing to show for all your hard work.
Therein lies the problem.
The people arriving on your pages aren’t your target market.
Although you might be seeing a slight increase in visitors, chances are you aren’t seeing the highly targeted traffic you need to make your website pay off.
I hear this concern from a lot from business owners.
Your website should be making you money. It should be turning a profit. Everyday it’s not bringing you qualified new leads, you’re losing potential customers to your competition.
There’s a solution.
Here are eight of my favorite ways to increase the caliber of people arriving on your website so you’re more likely to see your hard work pay off.
1. Post Content to LinkedIn
You’ve heard the advice a million times—post optimized content to your website to drive more search engine traffic to your pages. Although posting optimized content to your website is critical for ranking well on search engines, posting on other platforms, such as LinkedIn can boost your SEO and expand your audience.
If you’re targeting other businesses, LinkedIn Pulse is a must.
You can upload your content like you would a post on your website. When you hit publish, instead of launching it to your current reader base and any searchers who happen to stumble upon it in the search results, you send it a new audience. A targeted audience.
LinkedIn makes it easy for you to reach more people. You can add tags to your posts to help them get found by people who need to hear what you’re saying. You can optimize your posts to help bump them up in the search engines. These people are interested in your message, making them more inclined to listen.
But where does the traffic come from? It comes from within your post.
Link internally to other posts on your website. Or, add a call to action at the end. The reader will be hungry to learn more from you if the content is well-written and relevant. He will click through to your website and there you have it—better traffic.
2. Post on Medium
Another publishing platform I support and use is Medium.
Medium works in a similar way as LinkedIn but it has a different kind of social network behind it. Instead of making connections using your email database, you get subscribers who sign up to hear more of what you have to say.
To help you find readers, there’s a built-in search function. People interested in your topics can find your articles.
The most popular posts appear on the first page, driving even more people to your business.
Each post is automatically labeled with a time stamp. It shows your readers approximately how long they can expect to spend with your article. Shorter is sometimes better here, but it depends on the topic you’re discussing.
As with LinkedIn, don’t forget to link back to your website throughout the post and end your article with a call-to-action.
2. Exchange shares
Is there someone who is influential in your industry? Or someone you have considered joining into a digital partnership with? Chances are these people or brands are also on the hunt for new audience members to consume their content.
And therein lies the opportunity.
Offer to exchange social media shares so you both win. If you scratch their back, they’re more likely to scratch your back in return.
The premise is simple. You’ll share their content with your audience if they’ll do the same for you. This will help you get your website in front of more people who are already interested in what you have to sell and help you offer more value to your current followers. It’s a double win.
3. Create a Facebook group and engage
Facebook pages used to be the way brands shared content and got people to visit their website. That’s not working as well anymore. Now, with Facebook’s strict algorithm updates, more page owners are struggling to get their posts seen.
Enter Facebook groups.
Facebook groups offer a different way to reach audiences and spark conversation about your industry. They’re a place where brands can talk directly with consumers and answer customer questions in real-time.
Create a Facebook group and invite your email list. Once there, people can engage with other brand evangelists and hear directly from you.
To grow your group, encourage people to invite other friends in their network who are interested in your industry.
As your audience expands, you can use the platform to promote your website and attract a following. This can help you get more exposure to new audiences and bring more targeted traffic to your pages.
4. Use email marketing
Gone are the times when getting an email was considered exciting. These days, people are buried in their inboxes. Still, our inboxes capture our attention throughout the day.
When someone reads your email, he’s focused on your message. Leverage that fleeting attention by encouraging him to visit your website. There are a few easy ways to do this:
- In your email signature, include a link to your latest blog post
- In your autoresponder, encourage people to check out your website until you’re able to return their message
- In your messages, answer questions by linking to articles posted on your website
Get creative about how you use your inbox to get people engaged with your website. The more you can drive people to your pages, the more time you’ll save responding to messages and the better traffic you’ll see pour in.
5. A/B Testing
Testing is important, so you should try as many different sources of traffic as possible and keep track of your results. Repeat what’s successful and discard what’s not.
The best traffic is organic evergreen traffic that finds you through relevant search keywords.
Look to get web traffic from other sources that will give you an excellent return on your investment. Many of the paid traffic methods, including social media, will deliver many targeted visitors that you can make a great deal more money than you would by spending on advertising.
Keep in mind that you don’t just want to attract random traffic to your website. You want to bring highly targeted, ready-to-buy customers to your site. When you learn how to do that, you will have a successful business.
6. Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
7. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
8. Provide Content that Your Targeted Customers Will Trust
There’s a popular modern saying that people should not believe everything they read in the Internet. But if your website provides high quality content that provides factual, data-supported and very relevant information that could help your targeted customers with whatever they need, you are on your way of getting their trust. With this trust, they would most likely return to your website time and time again to get more relevant information that they need – and tell others in the process about the wealth of trustworthy information they found in your website.
9. Incorporate Video into Your Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
10. Provide A Great Online Experience for Your Targeted Customers
Providing your targeted customers with high quality content gets their trust, but add to this the ability of giving them a great online experience will surely get their loyalty. Make sure that they can navigate through your website easily, with all links working, and customer engagement points and feedback systems available. Getting a great online experience from your websites, targeted customers will most likely avail of your products or services, increasing your credibility as a reputable provider in your line of business – and generating even more business in the near future.
The Importance of Targeted SEO Traffic for Business
There are several types of digital marketing tools available for you to use. These tools are designed to bring in website traffic, and in many cases, can really rake in the numbers. However, getting good website traffic and online business success can be too different things. As mentioned earlier, even if you have good website traffic but none converts, then all your traffic generation efforts would go to waste. But if your digital marketing strategy generates just a few hundred targeted visitors – but all converts to either leads or paying customers – then you’re on your way to online success.
If digital marketing strategy is not designed for generating targeted traffic, your website will draw in noise traffic from visitors who really have no interest in the type of product or brand you are trying to market. You would have little to show for all your digital marketing efforts, resulting to higher cost and expenses that will affect the bottom line of your business. You can avoid this through the proper use of SEO and generate targeted traffic that has more probabilities in availing of your products or services.
In simple real-world scenarios, a large expensive billboard in an expressway complete with all the bells and whistles and all the expensive top-of-the-line digital stuff can be seen by all types of people from different walks of life. Almost all will look at this very large billboard, maybe even take a second glance, but most will not be interested in what that billboard is saying, nor would they purchase what that expensive advertisement is trying to sell.
Your website may probably be just like that big expensive billboard. A website selling digital cameras will not get any business or revenues from website traffic that draws in bird lovers, online game enthusiasts, carpentry buffs, stamp collectors, and a whole lot more – except people looking for digital cameras – then all those traffic figures and the cost you expended generating this traffic will simply be flushed down the drain. That is why your business really needs targeted SEO to tap into the right traffic with the right market.
If done right and draws in targeted traffic, SEO can let your small business compete with the big boys and get your fair share of revenue-generating traffic and make money from your websites. Previous articles from Digital Marketing Philippines have established that search engines still make up the greatest percentage of visitor traffic for most websites. SEO is your most effective tool to ensure that a great number of these website visitors have some form of interest in your brand, product or service – interested enough to avail and purchase what you have to sell.
So stop wasting time and resources focusing on fancy online activities and other stuff you do online and with your websites that really do not generate any targeted traffic that would be very beneficial for your business. Think about the large amount of savings that you can generate by finally making that fancy billboard you call your website – generate targeted traffic and earn considerable revenue for your business.
SEO Strategies that Will Drive Targeted Traffic to Your Business
Now that you’ve clearly understand the importance of generating targeted traffic to your business through SEO, it’s now high time to learn how you can exactly use proven SEO tactics and strategies to generate the right kind of traffic. Note that the following are not the technical stuff you can usually read about SEO strategies like meta tags, keywords, and other stuff.
Search engines constantly change their algorithms that render some of these elements irrelevant for getting good rankings. The following are SEO strategies and digital marketing techniques that work no matter what the search engines throw at you, for these lie at the central core of what engaging with your targeted customers are really all about.
Driving highly targeted traffic is strategic
It’s not easy to grow an audience. When you want to drive more qualified leads to your website, you have to be strategic.
Think about where you’re already touching your customers. Are there ways you can leverage those touch points to reach new audiences? Are there new platforms you can utilize to build your reputation and acquire a larger reader base? This is the starting point for driving highly targeted traffic to your site.
When you can increase the quality of the website traffic and visits to your site, you are also increasing your conversion numbers and this in turn decreases the number of new website visitors you need to maintain your business goals. Keeping in mind, it is not always about the total number of visitors, but how interested and ready to buy they are. The further your website visitors are in your sales funnel, the more interested they are in your solution or product, the greater chance you have to increase conversion.
The other big piece of the website traffic equation is your ability to capture the targeted website traffic and convert them into customers, which opens more opportunity for your business to succeed. If you are ready to capture your current website traffic as well as increase your qualified opportunities, then inbound marketing could be just what your business needs!
Depending on the kind of service provider you choose, targeted website traffic may be guaranteed or not. Don’t confuse traffic with the concept of sales; the point of these service providers is to increase the number of visitors you get, but there is no way to force them to conduct business on your site. This is an important consideration in determining whether purchasing website traffic is right for your needs, especially if you’re using your website to conduct business.
Buying targeted website traffic is not right for everyone’s needs, so it’s important that they are considered before you invest your money in a service that may or may not work out for your best interests.
In case you are a website owner, then you are probably aware of the fact that website traffic is crucial for the success of your website. It doesn’t matter how good your website looks like and what kind of information you have in case there is no one to check the content. Website traffic usually comes from external links from other websites, search engines, and social media. However, the fact is that you can get website traffic from other places and in other ways. For instance, in the recent period, more and more website owners are interested in buying website traffic.
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